In this photo illustration Facebook logo can be seen, Kolkata, India, 28 February, 2020. Facebook ... [ ] Inc on Thursday announced its decision to cancel its annual developer conference due to Coronavirus outbreak according a news media report. Some crisis situations are caused by what people say or do. On occasion, a crisis--or an embarrassing incident--is caused by technology. The New York Times reported yesterday that, "Facebook users who recently watched a video from a British tabloid featuring Black men saw an automated prompt from the social network that asked if they would like to'keep seeing videos about Primates', causing the company to investigate and disable the artificial intelligence-powered feature that pushed the message. "This was clearly an unacceptable error and we disabled the entire topic recommendation feature as soon as we realized this was happening so we could investigate the cause and prevent this from happening again," Facebook spokeswoman Dani Lever said in a statement to USA Today. "As we have said, while we have made improvements to our AI, we know it's not perfect and we have more progress to make," she said. "We apologize to anyone who may have seen these offensive recommendations." This is not the first time that advanced technology has created an embarrassing situation for an organization. The Washington Post reported yesterday that "a judge ruled that Apple will have to continue fighting a lawsuit brought by users in federal court in California, alleging that the company's voice assistant Siri has improperly recorded private conversations." Last week at the Paralympics in Tokyo, Toyota self-driving pods injured a pedestrian. Reuters reported that, "In a YouTube video, Toyota Chief Executive Akio Toyoda apologized for the incident and said he offered to meet the person but was unable to do so.